LIVENow will be the exclusive home of Ellie Goulding’s Brightest Blue Experience virtual concert on Wednesday 26th August. Ellie will deliver a one-off immersive performance of her newly released album Brightest Blue from the iconic Victoria & Albert Museum in London. LIVENow will manage the production of the show and stream it to fans around the world.
The collaboration with Ellie Goulding sees LIVENow secure exclusive global rights to a high profile music event for the first time. Fans will be invited to watch the show through LIVENow’s pay-per-view platform, with tickets available to fans in the UK from £13.50.
LIVENow has built up a distribution network that can make live content available in any country and any currency, to reach fans everywhere. LIVENow distributes content via its own D2C platforms as well as through a global network of digital platforms, social channels and mobile companies. Payment is easy and consumers are able to access content through the sites and platforms they already use. It is secure and flexible, protecting content and giving fans easy access to premium content on a pay-per-view basis, with no need for a subscription.
Andrea Radrizzani, founder of LIVENow and a leading sports and media entrepreneur said:
“Our collaboration with Ellie Goulding for her Brightest Blue Experience virtual show will give her fans around the world a chance to enjoy a really special and immersive live performance, at a time when it is not possible to attend. It’s the first time we will have the exclusive global rights to a leading music event so it’s an exciting moment for us. From here, we want to expand our offering quickly and bring more great LIVE entertainment to fans across the world.
“We built LIVENow because we understand the incredible power that the best live content has to bring people together. I have spent the last 20 years building businesses in the sports media industry so I know very well the emotion and excitement that great live entertainment can offer.”
LIVENow launched its music offering with the One World: Together At Home concert, in support of the World Health Organisation’s Covid-19 relief efforts in April 2020. LIVENow broadcast the show FREE to a million music fans across Asia, with the concert raising over $127 Million for the COVID-19 Solidarity Response Fund.
LIVENow offers consumers a wide range of content from sport, fitness and lifestyle, as well as music and is fast expanding its portfolio of live content.