Aser Ventures is proud to invest and partner with leading organisations from across sports, media and entertainment.

We are not tied to a particular stage or scale of investment. From incubating new businesses to working with globally known names, we invest in potential.

Leeds United

Aser Ventures is the ultimate parent company of Leeds United, with Andrea Radrizzani the club’s chairman.
Since first investing in the club in 2017, Andrea has overseen the appointment of world-renowned coach Marcelo Bielsa and led Leeds United's return to the Premier League after 16 years away.
In addition, he has bought back the club’s iconic Elland Road Stadium and supported the development of one of the most productive youth academies in English football.


Aser Ventures launched ELEVEN SPORTS in 2015.
Since then, ELEVEN has utilised Aser Ventures’ global sports and media network to become an award-winning platform that delivers thousands of hours of live premium sports to fans around the world.
ELEVEN’s rights include UEFA Champions League, LaLiga, Bundesliga, Pro League, UFC, F1, NBA and NFL.

Team Whistle (an ELEVEN company)

Team Whistle is a pioneer in the data-driven creation and distribution of positive and relatable content in sports and entertainment for young audiences globally. The company’s video content IP and audience combined with its powerful analytical, production and commercial capabilities serve to help partners activate and engage consumers across the content ecosystem.
Aser Ventures first invested in Whistle in June 2018. Team Whistle were acquired by ELEVEN in 2021, and are now part of the ELEVEN Group.


LIVENow is a distribution network and platform providing flexible PPV solutions for live sport, concerts, plays and conferences.
In a period where the pay-tv industry is increasingly stagnant, LIVENow provides easy access to the events viewers want to consume, on the platforms they want to consume them.
Launched in 2020 by Aser Ventures, LIVENow is aiming to build the world’s biggest live content PPV network.

NEO Studios

Aser Ventures launched NEO Studios in 2019. The production company creates and distributes high-quality sports & lifestyle original programming and branded content. NEO’s first project was the critically acclaimed “Take Us Home: Leeds United” documentary in partnership with Leeds United and Amazon.


Hellodì creates engagement strategies for online communities on digital platforms and social networks.
Aser Ventures’ investment in Hellodì stimulates the creation of a digital hub in Italy with continuous interaction and an open dialogue amongst users and media campaigns.

Sports Data Labs

Sports Data Labs is a turnkey technology provider for in-game capture, analysis and distribution of real-time human data.
Aser Ventures believes the longer-term monetisation opportunities are significant with Sports Data Labs with their proprietary AI technology well placed to become a leader in this space.

One Football

Onefootball is the leading scores, statistics, content platform for football fans.
In partnership with Aser Ventures, Onefootball is developing a transaction and subscription-based access to live streams of football matches via an OTT platform.
Aser Ventures is currently testing the provision of a number of events targeting Onefootball’s user base in both Italy and the UK.


Epico is a digital co-creation and entertainment brand reinventing the relationship between celebrities and their fans in a connected, collaborative digital world.
Epico helps co-create, produce and deliver unique products and experiences for fans.
Epico has partnered with Alessandro Del Piero, Samuel Eto’o, Giorgio Chiellini and SSC Napoli and is currently collaborating with a collection of international sporting starts, clubs and brands.


BASE is the exclusive commercial arm appointed by the WBSC (World Baseball and Softball Confederation).
Its mission is to create value for WSBC by stimulating commercial success and IP development, growing the awareness of the WBSC brand and increasing engagement with baseball and softball fans.
Base will accelerate the development and launch of new tournaments in high-potential growth markets.
Base’s objectives are in line with WBSC’s current long-term campaign of building a major global sport with over a billion players and fans over the decade.


HAPPING is a communication agency specialising in the fashion, sport and media sectors with offices in Milan, Paris and London.
Co-Founded in 2014 by Alessandro Pera, Eleonora Pera and Lorenzo Tonetti, HAPPING’s clients include luxury brands Dolce&Gabbana, Giorgio Armani, Versace, Marcolin, Moncler and Tommy Hilfiger and publications including Esquire and L’Officiel Italy.
HAPPING brings communications expertise and an extensive network of leading brands and talent to the Aser Ventures group.