Global sports provider ELEVEN SPORTS has secured LIVE rights to the Singapore Premier League (SPL) in Singapore.
The partnership with the number one domestic soccer league in the country will see ELEVEN SPORTS show all 96 matches from the current SPL season which started on Saturday (31 March).
Select matches will be shown on ELEVEN’s linear and OTT platforms, and ALL matches will be live streamed on ELEVEN’s Facebook and Twitter accounts.
ELEVEN will also produce 40 out of the 96 matches which will include the provision of live commentary and pitch-side analysis and discussion.
To supplement the live action, ELEVEN will also produce and distribute highlights shows and a weekly programme for goal, player, and young player of the week.
“We are very pleased to partner with the number one domestic soccer league in Singapore, ensuring that we continue to deliver popular, locally relevant sports action for the fans in our markets,” said Danny Menken, Group Managing Director, ELEVEN SPORTS. “Our multi-platform partnership with the Singapore Premier League, which includes streaming via Facebook LIVE, fits perfectly with our global strategy to reach every fan, including those with a low barrier to entry. We are looking forward to working with the SPL to deliver domestic football for the fans in accessible, engaging and innovative ways.”
ELEVEN SPORTS has led the way in LIVE streaming content on social media in recent months including; key Bundesliga and Ligue 1 matches on Facebook LIVE in Poland and Belgium respectively; Ivy League Football on Twitter in the U.S; Singapore National Soccer on Facebook LIVE in Singapore; and ACB Liga Endesa Basketball on Facebook LIVE across five different markets.
In March, ELEVEN SPORTS also launched Eleven Prime, a new dedicated sports channel on social video service, Twitch.