ELEVEN SPORTS is set to deliver a Bundesliga first when the sports provider live streams the match between Bayer 04 Leverkusen and FC Bayern München on Facebook in Poland.
The match between fourth place Bayer 04 Leverkusen and league leaders FC Bayern München is the opening fixture of the second leg of Bundesliga season 2017/18 and takes place on Friday 12 January.
The move marks the first time that a Bundesliga match will be streamed live on Facebook and underlines the joint commitment of ELEVEN SPORTS and Bundesliga International GmbH, the sales and marketing arm of the German Football League (DFL), towards innovative marketing and promotional activities with the goal of closely engaging with fans and followers in Poland.
“Live streaming on social media remains a priority for ELEVEN SPORTS and this is further evidence that we are bringing premium sport to connected fans everywhere in highly engaging and innovative ways.” said Danny Menken, Group Managing Director, ELEVEN SPORTS. “Our ambition is to reach every fan in each of our markets and live streaming on social media makes our top-class properties much more accesible to the fans, while also helping ELEVEN and the rights holder to reach new and diverse audiences.”
Bundesliga International’s Chief Executive Officer Robert Klein is excited about the streaming on ELEVEN SPORTS Facebook page in Poland: “For Bundesliga as an innovation leader in the field of Sports, digitalization plays a key role. Our digital platforms and social media channels are providing us with new, effective tools that we use to distribute the Bundesliga’s high appeal in the global market via inspiring content. With the Facebook Live stream through our partner Eleven Sports we will inspire more and more football fans for the Bundesliga in Poland.”
So far this season, ELEVEN SPORTS has shown close to 100 Bundesliga games, 68 Bundesliga 2 games and the German Supercup. Thanks to the popularity of Bundesliga, ELEVEN SPORTS continues to grow in Poland with the platform’s services regularly named among the best performing sports channels in the market with viewers aged 16 to 49 this season according to figures from Nielsen.
The upcoming Bundesliga live stream on ELEVEN SPORTS’ Polish Facebook platform comes just three weeks after ELEVEN SPORTS set a first in Belgium by live streaming the Ligue 1 fixture between PSG and Caen on Facebook.
ELEVEN has also recently delivered Ivy League Football on Twitter in the U.S, Singapore National Soccer on Facebook in Singapore, and ACB Liga Endesa Basketball on Facebook across five different markets.