Eleven SportsPress

ELEVEN SPORTS expands into the U.S. Market

By June 6, 2016 No Comments

Pioneering global broadcaster ELEVEN SPORTS has today confirmed entry into the U.S. market following the acquisition of certain distribution assets of One World Sports.

With the acquisition of certain One World Sports’ distribution assets, ELEVEN SPORTS is available to 50 million homes across the U.S. through carriage deals with, but not limited to: AT&T, DIRECTV, Verizon, Charter and NCTC.

ELEVEN SPORTS will build a strong portfolio of rights in the U.S. from sports including cycling, ice hockey, basketball, soccer, rugby, lacrosse, cricket, drone racing and other millennial-focused sports, with specific information about those rights being made public in the near future.

ELEVEN is already delivering world-class international and domestic sports and lifestyle entertainment in five territories across Europe and Asia and will position itself in the US as the sports hub ‘For the Fans’, where emerging and established sports will be combined with engaging and compelling action tailored towards the millennial generation. Featuring sports content that is not readily available, ELEVEN will be the network for under-represented fans who are looking for unique and different events and ways to consume their favorite sports.

 “Entering the U.S. market presents a significant moment for ELEVEN and a fantastic opportunity that is aligned to our core strategy to reach and connect with young fans everywhere,” said Marc Watson, Executive Chairman, ELEVEN SPORTS and Aser Media, ELEVEN’s parent company. “By breaking into the US market, we are opening the door to 50 million fans from day one and we are committed to providing them with LIVE action and unique insight into sports content that is both engaging and tailored to suit fans’ specific interests.”

“We know there are fans in the U.S. who are underserved by the current sports networks and we are ready to give them what they want.” said Anthony Bailey, Senior Vice President of Aser Media in the U.S. “Our long-term commitment is to reach the millennial audience by bringing refreshing and exciting content – placing the fans at the very heart of the action,” added Bailey, a former ESPN Vice President who led the Emerging Technology Group at ESPN and served as the Chief Technology Officer for NBC’s Premier Boxing Champions series.

During its exploration of the U.S. market, Eleven Sports also worked with leading media consultant Cathy Rasenberger, of Rasenberger Media.

“I am thrilled to be working with ELEVEN SPORTS” said Rasenberger. “Combining their deep expertise in sports rights management with several award-winning launches overseas, ELEVEN has all the ingredients for success here in the United States, filling an insatiable and growing demand for more live exclusive global sports events for the millennial fan.”

Since its international inception and launch in 2015, ELEVEN SPORTS has already proven itself as a nimble and exciting player in the market, delivering 2,500 to 4,000 hours of LIVE premium sporting events annually in a fan-friendly way to 20 million households in its existing European and Asian markets. The network has also been rewarded for its sustained success, being nominated for, and winning multiple prestigious awards as voted by fans, media and top industry professionals.