Global sports provider ELEVEN SPORTS has today announced a partnership with Formosa Dreamers to show all their fixtures in the Association of Southeast Asian Nations (ASEAN) Basketball League.
Fans in Taiwan will be able to enjoy all home and away games of local side Formosa Dreamers for the whole season. The season starts this Saturday (18 November) with a visit to CLS Knights Indonesia, followed by their first home game at Changhua Stadium as they host Alab Pilipinas from the Philippines on Saturday 16 December.
As well as fans being able to enjoy all Formosa Dreamers fixtures, ELEVEN SPORTS has also secured LIVE and EXCLUSIVE action from the ASEAN Basketball League playoffs in Taiwan.
“Our aim is to meet un-met demand and make locally relevant, underserved sport content available to fans in each of our domestic markets,” said Danny Menken, Group Managing Director, ELEVEN SPORTS. “Following on from the ground-breaking success of the Taiwanese baseball team the Lamigo Monkeys, we are thrilled to bring more premium action from another top local side. Basketball is very popular in Taiwan and we are looking forward to collaborating with Formosa Dreamers to expand their reach and grow their fanbase amongst loyal sports followers across the country.”
“We are very excited to partner with ELEVEN SPORTS to showcase the action from Formosa Dreamers home and away games this season,” said Cheng-Chung Chang, President & Co-Founder, Formosa Dreamers. “We have seen the exciting and innovative ways in which ELEVEN has promoted the Lamigo Monkeys on air, online and via social media and we are confident we can work together to create a successful team and build a loyal following ensuring the whole of Taiwan gets behind the team.”
The partnership with Formosa Dreamers is further proof that ELEVEN SPORTS is acting on its key strategy of providing local content that is relevant for domestic fans – mirroring the agreement that ELEVEN has with Lamigo Monkeys, the Taiwan based Baseball team who play in the Chinese Professional Baseball League.