Aser, a leading global investment company focused on the media and sport sectors, has made an equity investment in Italian based digital media network, Hellodì.
Hellodì, which was incorporated in December 2016, is a digital media network split into three main categories:
- HelloSport – a community of digitally native influencer agencies in the sport industry
- HelloFace – a community of individual influencers from a variety of different sectors including sport, media, entertainment and fashion
- HelloService – a service provision for third parties including; social media management; multiplatform content production and distribution; and sponsorship rights management
The partnership comes after Aser, founded by leading entrepreneur Andrea Radrizzani in 2015, recently invested in leading global content curators Whistle Sports.
The collaboration with Hellodì will take a localised approach in Italy, one of the eleven markets where ELEVEN SPORTS – the global sports service founded by Aser in 2015 – is active.
Over time, ELEVEN SPORTS will also leverage Hellodì and Whistle’s collective networks as part of its fresh, innovative approach in existing and new markets which include UK, Ireland, Portugal and Myanmar.
Marco Pistoni, Managing Director, Aser, said:
“Our investment and partnership with Hellodì is another great addition to the media and content businesses under the Aser Umbrella following the recent announcement of our collaboration with Whistle Sports. We are excited to work together to leverage their talent and expertise in disrupting traditional sports consumption through innovative social and digital content.”
Hellodì founders Alex Ballato and Francesco Ferrari, said:
“We are very proud of what we have achieved in less than two years. Through our ambitious strategy we have developed many new strands to our business to create a digital hub for agencies, influencers and digital experts. Aser’s interest and subsequent investment proves that we are on the right track for the further growth of our business and the development of digital culture in Italy and across other countries.”
The investments in Hellodì and Whistle Sports further strengthen Aser’s position as a leading global investment company with expertise in content creation, aggregation and distribution. In a short space of time Aser has built a strong portfolio and far-reaching network across media and sport sectors.
Aser recently entered a strategic partnership with 49ers Enterprises – an investment entity affiliated with the San Francisco 49ers – that will see the two organisations work together to identify new and innovative companies that could benefit from the broader network of the two entities.
At the end of May, Aser also struck a deal with Polsat that saw the leading Polish commercial broadcaster take a significant stake in the multi-award winning ELEVEN SPORTS Poland.
The execution of these partnerships and the investment in Hellodì have been led by Aser Capital, Aser’s merchant banking arm.